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The year was 1981, and Cincinnati was having a hallmark season on the gridiron. With a new powerhouse rookie, a new helmet design and an eventual decisive win in the infamous Freezer Bowl, there was no better time for local brewer Hudepohl to create a new beer can design to celebrate Queen City’s success on the field. Raise a tasty brew to one of the greatest eras in Cincy sports history. Pay homage.